---
name: plan-a-media-release-calendar
category: write
description: Plan a media release calendar across production readiness, rights, channels, audiences, dependencies, promotion, and measurement. Use when multiple assets or episodes must publish in a coordinated sequence.
---

# plan-a-media-release-calendar

Schedule from evidence of readiness and audience logic, not from an arbitrary volume target.

## Procedure

1. Define series purpose, audience, channels, cadence, window, and success measures.
2. Inventory assets, owners, production stage, rights, accessibility, locales, and dependencies.
3. Map launches, events, holidays, embargoes, audience habits, and channel constraints.
4. Sequence anchors, supporting cuts, trailers, excerpts, newsletters, and follow-up.
5. Set lock, review, caption, clearance, delivery, scheduling, and promotion deadlines.
6. Add owner, status, approval, source link, version, and contingency for every release.
7. Protect production capacity and create buffers for high-risk or timely work.
8. Review conflicts, fatigue, accessibility, and rights expiry.
9. Track actual publication and outcomes, then update future cadence.

## Guardrails

- Never schedule an asset as ready while rights or accessibility remain unresolved.
- Do not optimize cadence at the expense of participant safety or factual review.
- Keep editorial and sponsored obligations distinguishable.

## Done

- A release calendar records assets, channels, dependencies, owners, and gates
- Rights, accessibility, localization, timing, and contingency are verified
- Published results reconcile with the planned versions and status