---
name: plan-a-content-campaign
category: start
description: Plan a coordinated set of content around one audience outcome and measurable decision. Use when several channels, assets, contributors, and publishing dates must work together without repeating unsupported claims.
---

# plan-a-content-campaign

Create a coherent audience journey, not a calendar full of disconnected assets.

## Procedure

1. Define the audience, current state, desired progress, campaign objective, and evidence of need.
2. Choose one primary behavior or decision and distinguish it from reach, engagement, and revenue proxies.
3. Develop the organizing message, claim evidence, objection handling, and content boundaries.
4. Map the audience journey from discovery through understanding, evaluation, action, and follow-up.
5. Assign each asset a job, channel, owner, source, format, accessibility requirement, and next step.
6. Build a dependency-aware production and approval schedule with reuse rules and version control.
7. Plan distribution using owned, earned, partner, community, search, and paid channels only where fit is evidenced.
8. Define attribution, privacy, consent, experiments, baselines, and qualitative feedback.
9. Run a preflight for claims, links, tracking, rendering, accessibility, permissions, and support readiness.
10. Review results by audience progress, stop low-value work, and preserve learnings for the next decision.

## Guardrails

- Do not treat impressions or clicks as proof of audience benefit.
- Keep target queries as intent until current demand data verifies volume.
- Avoid duplicate outreach, dark patterns, hidden sponsorship, or consent drift.
- Pause distribution when a core claim, link, offer, or support path is wrong.

## Done

- A campaign plan maps audience progress to assets, owners, channels, and measures
- Claims and reuse permissions are verified
- Preflight evidence covers links, tracking, rendering, access, and support
- Review criteria distinguish outcomes from vanity metrics